Across the last 50 years, more than 5 billion wool and wool care products have been Woolmark-certified, guaranteeing durability, performance and quality.
Woolmark certification benefits
Traceability
Every certified Woolmark product has a unique batch number that can be traced through the supply chain, providing the first step in full supply chain traceability.
Brand Recognition
68% of surveyed consumers believe clothes with the Woolmark symbol are worth paying more for. Leverage the reputation and authority of the iconic Woolmark symbol to build consumer confidence.
Natural fibre assurance
Woolmark certification verifies that the wool in each certified product meets our exacting quality standards and is what it claims to be.
Technical transfer
Our dedicated technical team of experts have specialist knowledge in all areas of the supply chain and are available to assist our licensees with technical transfer, traceability, process and product development and supply chain optimisation.
Supply chain optimisation
We offer our Woolmark licensees design team support with supply chain assistance, quality assurance, seasonal consultation, product innovation and marketing to commercialise new wool product lines.
Education
We offer comprehensive training sessions tailored exclusively to Woolmark licensees to educate staff about the benefits and versatility of wool to maximise their sales of wool product.
What are the Woolmark certifications?
Our Standards
Through independent authorised laboratories we rigorously test wool products to ensure they meet the Woolmark Specifications. These are our core test areas:
Test 1
WOOL CONTENT
We assess the fibre content, to verify that the ingredients of the product are what they claim to be.
Test 2
COLOURFASTNESS TO LIGHT
We expose this wool to the harshest light – for up to 10 hours – to assure its colours are lasting.
Test 3
DURABILITY
We subject this wool to extreme pressures – we push, pull and stretch it to its physical limits – to measure its strength.
Test 4
LAUNDRY TESTING
We wash this wool in hard, unforgiving machines to ensure no shrinkage and no loss of shape.
Test 5
COLOURFASTNESS TO LIQUID
And we take this wool and test it, intensely, against the very liquids it would normally meet over its lifetime.
Benefits of Woolmark Certification
- Independent quality assurance and authentication
85% survey participants agree that the Woolmark symbol ensures quality. We provide assurance of the fibre composition of wool garments and wool products with testing at independent laboratories.
- Connect with Woolmark’s global network
As a Woolmark licensee we will connect you with our global network of brand and design partners.
- Technical team support
Utilise the global Woolmark Technical Team for on-demand technical support and product development.
- Business promotion with Woolmark global marketing channels
Amplify your brand awareness and client reach with swatch and yarn features in our trend forecasting and sourcing guides, The Wool Lab and The Wool Lab Vision. Be championed on our global digital and social channels and feature in our licensee spotlight series.
- Tailored support
Our Woolmark licensees have access to an exclusive portal with personalised dashboards that track testing results, connect licensees with technical support, process innovations, and exclusive resources.
- Customer satisfaction
68% of consumers believe clothes with the Woolmark symbol are worth paying more for. Leverage the reputation and authority of the iconic Woolmark symbol to build consumer confidence.
- Independent quality assurance and authentication
85% survey participants agree that the Woolmark symbol ensures quality. We provide assurance of the fibre composition of wool garments and wool products with testing at independent laboratories.
- Technical team support
Utilise the global Woolmark Technical Team for on-demand technical support and product development.
- Staff development and training
Tailor-made training days, webinar participation and free educational resources on the Woolmark Learning Centre.
- Independent quality assurance and authentication
85% survey participants agree that the Woolmark symbol ensures quality. We provide assurance of the the fibre composition of wool garments and wool products with testing at independent laboratories.
- Connect with The Woolmark Company’s global network
As a Woolmark licensee we will connect you with our global network of brand and design partners.
- Technical team support
Utilise the global Woolmark Technical Team for on-demand technical support and product development.
- Business promotion with Woolmark global marketing channels
Amplify your brand awareness and client reach when we champion your product on our global digital and social channels and feature your company in our licensee spotlight series.
- Tailored support
Our Woolmark licensees have access to an exclusive portal with personalised dashboards that track testing results, connect licensees with technical support, process innovations, and exclusive resources.
What products can be Woolmark-certified?
The Woolmark Certification Program tests and provides assurance of the quality of wool apparel, wool yarn and fabric, wool care product and wool processing technology.
Wool Apparel
Wool Apparel
Garments within the apparel sectors of Fashion, Activewear, Sleepwear, Uniforms, Accessories and Footwear can all be Woolmark-certified.
Wool Care Product
Wool Care Product
We ensure that wool garments and products are cared for properly with our wool care product certification program. We certify quality wool care product within each product sector including washing machines, tumble dryers, electric irons, detergents, conditioners, softeners and bleach, and professional wet-cleaning systems.
Wool Processing Technology
Wool Processing Technology
We ensure that wool processing technologies are effective and efficient in enhancing the performance of the wool product. We certify quality natural dyeing technology.
Wool Yarn and Fabric
Wool Yarn and Fabric
We strengthen the value chain of wool textiles within each product sector to ensure that the quality of wool within the supply chain is upheld to the highest standards. We certify yarn, knitted fabric, woven fabric and wool fill as well as wool carpets and interiors.
